The design choices for Colby Campbell Photography's brand reflect a modern, vibrant, and approachable aesthetic, aligning with the photographer's focus on capturing authentic moments. The bold use of color, particularly the warm orange and playful purple, creates an energetic and contemporary vibe, while the clean, sans-serif typography maintains a professional feel. The circular "C" logo design adds a dynamic and memorable touch, with different iterations showcasing versatility.
The overall design combines fun and professionalism, appealing to clients looking for a fresh, creative, and personable photographer. This approach ensures that the brand feels both modern and welcoming, making it stand out in the competitive photography industry.